Marketing

Introduction to Principles of Business and Marketing

This foundational course is designed to introduce students to the essential principles of business and marketing. It provides a comprehensive overview of how businesses operate, the role of marketing in driving success, and the skills needed to make informed decisions in a competitive marketplace.

  • 4/5.0
  • 100 Students
  • Beginner
  • English
Course Description

This foundational course is designed to introduce students to the essential principles of business and marketing. It provides a comprehensive overview of how businesses operate, the role of marketing in driving success, and the skills needed to make informed decisions in a competitive marketplace.

What you’ll learn
  • Comprehensive Learning Path: Step-by-step guide to mastering topics.
  • Interactive Learning: Engage with quizzes, discussions, and activities.
  • Skill Development: Improve technical and soft skills.
  • Flexible Learning: Learn at your own pace.
  • Career Advancement: Equip yourself for job market success.
  • Networking Opportunities: Connect with professionals and experts.
  • Practical Tools and Resources: Access industry-standard tools and resources.
  • Ongoing Support: Get continuous feedback and assistance.
  • Hands-On Projects: Complete real-world projects and tasks.
  • Final Certification: Earn a recognized course certification.

Each course is designed with the highest quality standards to ensure you gain valuable knowledge and practical skills. Whether you're exploring new areas or deepening your expertise, our courses offer a comprehensive learning experience. With detailed explanations, real-world examples, and expert guidance, you'll be equipped to apply what you've learned immediately. Join us and unlock new opportunities for growth and success

What is a Business?


The Role of Businesses in Society


Types of Businesses (Sole Proprietorships, Partnerships, Corporations, etc.)


Business Functions: Operations, Finance, Marketing, HR


What is Marketing?


The 4 P’s of Marketing: Product, Price, Place, Promotion


The Role of Marketing in Business Success


What is Market Research?


Types of Market Research (Primary and Secondary)


Understanding Customer Needs and Behavior


Tools for Analyzing Market Trends


What is a Brand?


Elements of a Strong Brand: Logo, Tagline, Vision


How to Build Brand Loyalty


Examples of Successful Brands


What Makes a Good Product or Service?


The Product Life Cycle (Introduction, Growth, Maturity, Decline)


Differentiating Products in a Competitive Market


Basics of Pricing: Costs, Revenue, and Profit


Different Pricing Methods (Cost-Based, Value-Based, Competitor-Based)


The Psychology of Pricing


What is Promotion?


Advertising Basics: Traditional vs. Digital Media


Social Media Marketing 101


Planning a Simple Marketing Campaign


The Importance of Ethics in Business


Examples of Ethical and Unethical Business Practices


Corporate Social Responsibility (CSR)


instructor-image

Surinder Sahani

About Instructor

Inspiring Learning, One Step at a Time As an educator, your dedication transforms students' lives. Our platform is designed to empower you with tools, resources, and a community that values your expertise. Share your knowledge, inspire curiosity, and help learners achieve their dreams. Together, we build a brighter future, one lesson at a time.

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This course includes

  • Lectures 16 Classes
  • Duration Hours
  • Skills Beginner
  • Language English
  • Certificate Yes

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