Marketing

Introduction to Marketing Management

Marketing Management teaches students how to develop and execute effective marketing strategies, focusing on key areas like market research, product management, pricing, and digital marketing. The course equips students with the tools to drive business growth, build brands, and measure marketing performance in a competitive environment.

  • 4/5.0
  • 90 Students
  • Beginner
  • English
Course Description

Marketing Management teaches students how to develop and execute effective marketing strategies, focusing on key areas like market research, product management, pricing, and digital marketing. The course equips students with the tools to drive business growth, build brands, and measure marketing performance in a competitive environment.

What you’ll learn
  • Comprehensive Learning Path: Step-by-step guide to mastering topics.
  • Interactive Learning: Engage with quizzes, discussions, and activities.
  • Skill Development: Improve technical and soft skills.
  • Flexible Learning: Learn at your own pace.
  • Career Advancement: Equip yourself for job market success.
  • Networking Opportunities: Connect with professionals and experts.
  • Practical Tools and Resources: Access industry-standard tools and resources.
  • Ongoing Support: Get continuous feedback and assistance.
  • Hands-On Projects: Complete real-world projects and tasks.
  • Final Certification: Earn a recognized course certification.

Each course is designed with the highest quality standards to ensure you gain valuable knowledge and practical skills. Whether you're exploring new areas or deepening your expertise, our courses offer a comprehensive learning experience. With detailed explanations, real-world examples, and expert guidance, you'll be equipped to apply what you've learned immediately. Join us and unlock new opportunities for growth and success

Cultural Considerations


Global Brand Management


Overview of Marketing Management


The Marketing Concept


Evolution of Marketing Management


Marketing Strategy Development


SWOT Analysis


Competitive Advantage


Market Research and Analysis


Understanding Consumer Behavior


Market Segmentation


Buyer Personas


Product Strategy


Brand Management


Product and Brand Positioning


Pricing Decisions


Pricing Models and Tactics


Pricing in a Competitive Environment


Marketing Channels


Channel Management


E-commerce and Digital Distribution


The Role of IMC in Marketing Management


IMC Tools and Tactics


Digital and Traditional Media


Introduction to Digital Marketing


Social Media Marketing


Marketing Analytics


Marketing Plan Development


Budgeting and Resource Allocation


Monitoring and Control


Marketing Performance Metrics


Global Marketing Strategy


Ethical Marketing


Corporate Social Responsibility (CSR)


instructor-image

Anam Khan

About Instructor

Inspiring Learning, One Step at a Time As an educator, your dedication transforms students' lives. Our platform is designed to empower you with tools, resources, and a community that values your expertise. Share your knowledge, inspire curiosity, and help learners achieve their dreams. Together, we build a brighter future, one lesson at a time.

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This course includes

  • Lectures 25 Classes
  • Duration Hours
  • Skills Beginner
  • Language English
  • Certificate Yes