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Digital Marketing and E‑Commerce Mastery

Learn how to market any business online and sell products through e‑commerce. This practical course teaches SEO, social media, paid ads, email marketing, analytics, and online store creation with simple projects and tools.

Created by Amar Deep Rao

Last updated 08/2026 English/Hindi 4.5
38,420
reviews by students
Beginner Level
Start from Zero!
Mentorship
Instant Doubt Support
Duration
15+ hrs of learning
Flexible Schedule
Learn at your own pace

What you'll learn

  • How digital marketing and e-commerce work together
  • Planning simple marketing strategies
  • Creating and optimizing basic websites or landing pages
  • Improving online visibility using SEO and content
  • Building email lists and using simple automation
  • Running basic Google and Meta ad campaigns

Course Description

This course is designed for anyone who wants to understand digital marketing and e‑commerce from the ground up. You'll learn how websites get traffic, how brands use social media, how ads on Google and Meta (Facebook/Instagram) work, and how online stores earn money.

Starting from zero, you'll move through core topics like SEO, content, social media, email, and performance advertising, and then into e‑commerce specific skills such as store setup, product pages, checkout, and order handling.The course focuses on real‑world skills: planning a basic strategy, creating campaigns, reading analytics, and improving results over time. Every module includes simple, practical tasks so you can apply what you learn immediately to a personal project, freelance work, or a business.

Key Points

This course is designed to be truly beginner‑friendly so that learners with no prior marketing or technical background can comfortably start and progress through the content. It combines both digital marketing and e‑commerce into a single, coherent learning path, helping learners understand how online promotion and online selling work together in real life.

Course content

Learning Path
8 Modules • Click a step to explore
0%
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
Module 8
1
Foundations of Digital Marketing & E-Commerce
1 hr 1 lectures
1.1

Lecture 1: Introduction to Digital Marketing
This lecture explains what digital marketing is and why it is important in today's online world. Students will understand how businesses promote products and services using the internet.

Lecture 2: Customer Journey in Online Business
Learn how online businesses attract visitors, turn them into customers, and keep them coming back through smart marketing methods.

Lecture 3: Digital Marketing Channels Overview
An overview of major marketing channels such as search engines, social media, email marketing, paid advertisements, and online marketplaces.

Lecture 4: Basics of E-Commerce
This lecture explains how e-commerce works, including products, shopping carts, online payments, delivery, and order fulfillment.

2
Websites, Landing Pages & Online Presence
1 hr 1 lectures
2.1

Lecture 1: Website Basics – Domain and Hosting
Students will learn what domains and hosting are and how simple website builders are used to create websites.

Lecture 2: Structure of a Marketing Website
Understand the key sections of a good website or landing page and how they help in marketing and conversions.

Lecture 3: User Experience and Mobile Design
Learn the basics of user experience (UX) and why mobile-friendly website design is important.

Lecture 4: Website Tracking Basics
Introduction to basic tracking tools like analytics tags and pixels to measure website performance.

3
SEO & Content Marketing Basics
1 hr 15 mins 1 lectures
3.1

Lecture 1: How Search Engines Work
This lecture explains how search engines find, understand, and rank websites.

Lecture 2: Keyword Research and On-Page SEO
Learn simple keyword research methods and basic on-page SEO techniques to improve search visibility.

Lecture 3: Content Writing for SEO
Understand how to write useful and engaging content that attracts visitors and converts them into customers.

Lecture 4: Local SEO Basics
Learn the fundamentals of local SEO and how small or local businesses can appear in local search results.

4
Social Media & Organic Growth
1 hr 15 mins 1 lectures
4.1

Lecture 1: Choosing the Right Social Media Platforms
Learn how to select suitable platforms like Instagram, Facebook, and LinkedIn based on business goals.

Lecture 2: Content Planning and Scheduling
This lecture covers how to create a simple content plan and posting schedule for social media.

Lecture 3: Engagement and Community Building
Understand how likes, comments, stories, reels, and communities help grow engagement organically.

Lecture 4: Social Media Best Practices
Learn important do's and don'ts that brands should follow on social media platforms.

5
Paid Marketing with Google & Meta Ads
1 hr 30 mins 1 lectures
5.1

Lecture 1: Organic vs Paid Marketing
Understand the difference between organic traffic and paid advertising.

Lecture 2: Google Search Ads Basics
Introduction to Google Search Ads and how a basic ad campaign is structured.

Lecture 3: Meta Ads Introduction
Learn the basics of Facebook and Instagram ads using Meta Ads Manager.

Lecture 4: Budgeting, Targeting, and Creatives
This lecture explains simple budgeting, audience targeting, and creating ads that perform well.

6
Email Marketing & Customer Nurturing
1 hr 1 lectures
6.1

Lecture 1: Importance of Email Marketing
Learn why email marketing is still effective for sales, engagement, and customer retention.

Lecture 2: Building an Email List
Understand the correct and ethical ways to build an email subscriber list.

Lecture 3: Types of Email Campaigns
Learn about newsletters, promotional emails, and basic automated email sequences.

Lecture 4: Email Marketing Tools
Introduction to simple tools used for creating and sending email campaigns.

7
E‑Commerce Store Setup & Management
1 hr 30 mins 1 lectures
7.1

Lecture 1: Choosing an E-Commerce Platform
Learn how to select beginner-friendly platforms like Shopify or WooCommerce.

Lecture 2: Product and Category Setup
Understand how to add products, create categories, and design product detail pages.

Lecture 3: Checkout and Payments
This lecture covers checkout flow, payment gateways, and basic shipping options.

Lecture 4: Order and Customer Management
Learn the basics of order handling, returns, and customer support.

8
Analytics, Optimization & Career Paths
1 hr 30 mins 1 lectures
8.1

Lecture 1: Key Digital Marketing Metrics
Learn important metrics such as traffic, CTR, CPC, CPM, conversion rate, and ROAS.

Lecture 2: Understanding Analytics Dashboards
Introduction to reading data from Google Analytics and platform insights.

Lecture 3: Campaign Optimization
Understand how to improve marketing campaigns using data and performance numbers.

Lecture 4: Career and Portfolio Guidance
Learn what kind of work, results, and projects should be shown in a portfolio for jobs or freelance work.

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Course requirements

Willingness

Bring curiosity, commitment, and a positive attitude to get the most from this course.

English

Basic understanding of English is required, as the course content and instructions are primarily in English

Basic Digital Skills

Basic computer skills to access lessons, view resources, and submit activities.

Audio/Video Essentials

Headphone or Speakers for clear audio, Webcam & Microphone.

Instant Academic Support

Have Doubts? Get Answers In Real-Time!

Talk to our expert mentors directly or book a personal 1-on-1 counseling session to clear all your doubts.

  • Flexible Learning
  • Quick Response
  • 24/7 Chat Support
Ask Your Question Course Details

We will be there right through your learning journey

A comprehensive support ecosystem designed to guide you at every step of your educational and professional growth.

Interactive sessions designed for young marketers and entrepreneurs

Hands-on campaigns using real-world case studies

Practical projects like brand creation, ad design, and online store setup

48 sessions per level, aligned with modern marketing standards

Expert mentors guiding every learner throughout the program

Regular progress updates and personalized feedback

Downloadable templates and digital planning resources

Live Q&A and doubt-clearing sessions after each module

Build skills in SEO, social media, branding, and paid advertising

Gain real experience managing e-commerce websites

Team projects that simulate real business campaigns

Strong foundation for freelancing, internships, and business launches

Collaborative group activities and digital marketing challenges

Portfolio showcase where students present their campaigns and stores

Access to ViLab’s community of digital learners and marketers

Connect, share, and grow with like-minded creators

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Go from Learner to Digital Strategist

A structured journey designed to take you from beginner to industry-ready professional.

Explore the World of Marketing

Kickstart your journey by understanding what digital marketing is and how it shapes online businesses today.

Master Social Media & Content

Learn how brands use platforms like Instagram and YouTube to connect with audiences through creative storytelling and campaigns.

Learn SEO & Ads Basics

Discover how search engines work, create ad campaigns, and attract the right visitors to your website or store.

Build Your Own Online Store

Apply what you've learned to design and launch a mini e-commerce website, complete with product listings and secure checkout.

Showcase & Market Your Brand

Develop a simple brand plan, present your online store, and share how you’ll reach your target customers using digital tools.

Become a Digital Pro

After completing all modules, you’ll master essential digital marketing strategies, ready to create campaigns and manage real online businesses.

Meet your instructor

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Instructor Verified

Amar Deep Rao

4
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Students
900
Courses
Biography
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FAQ

Frequently Asked Questions

Everything you need to know about Digital Marketing and E‑Commerce Mastery

Yes. This course is designed for complete beginners and starts from the basics. All concepts are explained in simple language, making it easy for students, freshers, and non-technical learners to understand and apply digital marketing and e-commerce skills.

No technical or coding skills are required. The course focuses on practical marketing concepts, tools, and platforms. You will learn everything step by step, including website basics, ads, and analytics, without any programming.

Yes. The course includes hands-on learning for setting up and managing a basic e-commerce store. You will learn about product pages, checkout, payments, order handling, and store optimization using beginner-friendly tools.

Yes. You will receive mentorship and instant doubt support throughout the course. Learners can ask questions, get feedback, and clarify concepts to ensure smooth and confident learning.

After completing the course, you can start working on personal projects, freelance assignments, internships, or support small businesses with digital marketing and e-commerce. The skills learned are useful for entrepreneurship, job roles, and further specialization.

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