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Digital Marketing Fundamentals

DMF short

4.5/5

1000+ Students

Beginner

30 Classes (30hr)

School

₹ 400/class

Buy Now

₹ 700/class

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Course Description

Digital marketing is all about using online platforms and digital tools to promote products, services, or brands. It covers a range of strategies, including search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), content marketing, and data analytics, all aimed at reaching the right audience. This beginner-friendly course will guide you through the key concepts and strategies, helping you build a solid foundation in digital marketing.

What Students will learn?

Understand the basics of digital marketing and its importance in today’s business world.
Learn how search engines work and apply SEO techniques to improve website rankings.
Explore paid advertising strategies through Search Engine Marketing (SEM) and Pay-Per-Click (PPC) campaigns.
Utilize social media platforms like Facebook, Instagram, LinkedIn, and Twitter for marketing and engagement.
Develop effective content marketing and email marketing strategies to attract and retain customers.

1. What is Digital Marketing and Why Does It Matter?

2. Traditional Marketing vs Digital Marketing

3. Key Channels in Digital Marketing

4. Understanding Digital Customer Behaviour

5. Setting Goals and Measuring Success in Digital Marketing

1. How Search Engines Work: Crawling, Indexing, Ranking

2. Keyword Research Basics for Beginners

3. On-Page SEO Techniques (Titles, Tags, Content)

4. Off-Page SEO: Backlinks and Authority Building

5. SEO Tools and How to Track Your Rankings

1. Understanding SEM and How It Differs from SEO

2. Introduction to Google Ads and Search Campaigns

3. Writing Effective Ad Copy for PPC

4. Budgeting and Bidding Strategies for Beginners

5. Measuring and Optimizing Your SEM Campaigns

1. Choosing the Right Social Platforms for Your Audience

2. Building an Effective Social Media Strategy

3. Creating Engaging Content for Social Media

4. Basics of Paid Social Media Advertising

5. Tracking Social Media Metrics and Engagement

1. What is Content Marketing and Why is it Powerful?

2. Planning and Creating a Content Calendar

3. Writing Blogs, Articles, and Website Copy

4. Basics of Email Marketing and List Building

5. Writing Effective Email Campaigns and Analyzing Results

1. Introduction to Digital Marketing Analytics

2. Google Analytics: Setting Up and Understanding Reports

3. Tracking Key Performance Indicators (KPIs)

4. Using Data to Improve Campaigns and Decision-Making

5. Building a Simple Digital Marketing Strategy from Start to Finish

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School

₹ 400/class

Buy Now

₹ 700/class

Buy Now

Any Query?

Course Includes

Lectures

30 Classes

Duration

30hr

Level

Beginner

Language

English

Certificate

Yes

Course Includes

Lectures

10 Classes

Duration

N/A Hours

Level

Beginner

Language

English

Certificate

Yes

What you need/Requirement

Internet

You need a working internet connection to watch videos, join online classes, and get help when needed.

Laptop/PC

A personal computer is essential for hands-on practice and project work.

Browser

A web browser like Chrome or Firefox is needed to open learning websites and access course content online.

Learning Path

Beginner

Intermediate

Advanced

Master

CERTIFICATION

Earn Valuable Credentials
and Lead with a Competitive Edge.

🛡️

Certificate and Recognition That Validates Your Skills

Our curriculum is meticulously designed in collaboration with industry leaders to ensure every skill you acquire is not just current, but in high demand.

🔗

Get Mentorship From Top 1 % Industry Experts

Our mentors are seasoned professionals and thought leaders who provide unparalleled guidance and personalized feedback.

🧑‍🎓

Network For Lifelong Success

Our vibrant community of professionals offers continuous support, mentorship, and a platform for lifelong career acceleration.

Pick a real-world challenge from a company you want to work for and solve it with AI.

Choose a Problem From Your Domain

Select a challenge from your industry or area of expertise and apply ML & AI techniques.

We will be there right through your learning journey

Learning Experience

Support & Assistance

Career Support

Networking & Peer Learning

Hands-on learning

Videos from top faculty and world-class industry experts
Built-in practice and coding console
Industry-oriented projects for real DS & ML exposure
Live interventions from faculty and industry experts
Real time doubt clearing sessions

Go from AI novice to ML pro in 6 steps

2 Weeks of Fundamentals Training

Learn the fundamentals of Data Science, AI, and Machine Learning.

★

●

Skill Test: Math, Python, SQL

Score 60% and skip to Step 4: the 12-month Executive Diploma. Else move to Step 3.

3-Month Complimentary Bootcamp

Get started in the basics of math and programming needed in Data, AI, and ML.

●

12-Month Executive Diploma

Graduate with your hard-earned Executive Diploma in Machine Learning and AI.

Career Support Phase

Train for interviews, make a stellar CV, and build your personal brand.

●

✔

Your Dream Career

Step confidently into ML, Data Science, and AI roles with guidance and support.

Custom-made for every domain

Key Features: Executive Diploma in Machine Learning & AI

Personalised learning paths

30+ projects across domains

Capstone Project of your choice

A standout ML Engineer's portfolio

Personalised Career Support

The best of industry and academia